'The Millenium' is Here

11-11-11

That's a lot of ones. Or, if you're the Lote mega-corporation, that's a lot of dollars, or won, depending on the exchange rates. But yes, today is 빼빼로 Day ('Pepero Day'). It is THE day. And this year's version (dubbed 'The Millenium' by Korean marketers) is the biggest in the history of chocolate covered breadsticks.

I'm not going to say too much about Pepero Day, simply because I've said it before. But now in my forth year of Pepero, I see less and less the point of it. Friends give their friends, and the friends give them the same thing back. That's supposed to say, 'I like you.' To me, it says, I have exactly what I started with. Besides, how many of those things can you possibly eat? They're really not that good. But, again, kudos to Lotte for figuring out a way to rake in the dough. I just wish Korea's millions of students and dating couples didn't buy into the belief that they need to buy 빼빼로 for those they care about. Or, at the very least, I wish there was some other, healthier, less commercial option. Like carrots, or celary sticks. They kind of look like the number 1, too, right? Now that's something I CAN get behind.